Facebook is the platform of choice in social media marketing, according to two separate studies cited in a report featured on Search Engine Watch.
eMarketer’s recent study found that 93 per cent of marketers currently utilising social media were using Facebook – with a further five per cent of respondents admitting they plan to use the social network over the next year.
Similar results were also displayed in a study conducted by Strata – in this case 81 per cent stated that they conducted social media marketing campaigns on Facebook.
Only serving to increase Facebook’s growing reputation as a great tool in social media marketing, the social network also ranked highest in ratings of satisfaction.
69 per cent of marketers surveyed considered the networking site to be ‘good’ or ‘excellent’ – considerably exceeding the 46 and 36 per cent ratings of YouTube and Twitter respectively.
Both studies found that marketers were looking towards a broader digital marketing strategy – one that would employ the use of YouTube, LinkedIn and Foursquare.
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