Results of a recent study have revealed that retailers should increase the use of images and video content on their sites in order to improve visibility on Google search rankings, according to an article featured on marketingweek.co.uk.

Conducted by Searchmetrics, the study was based on analysis of searches carried out using 28 million keywords – during the period of February through to May 2011.

It was shown that results containing videos feature in around 70 per cent of the top 100 universal search listings, whilst images appear in 30 per cent of results – suggesting that retailers may be better suited to adapting their SEO strategies away from focusing on text and instead on images and video.

Commenting on the findings, the CEO of Searchmetrics, Dr. Horst Joepen, said: “Given that many retail sites already produce a large volume of video and image content, we think this could be an obvious step for them.”

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