The latest new addition to go under the unflinching ClickThrough blog spotlight is Lily Bowron, our new SEO Account Executive. In this interview Lily shares  why SEO work is so fulfilling, why her Dad is her hero and why she cannot get enough of big-screen dinosaurs…

Who are you? – Lily Bowron, SEO Executive here at ClickThrough.

When did you start at ClickThrough? – I joined on 4th July so I have just completed my first month.

What will you be doing at ClickThrough? – I have joined the SEO team so I will be working on helping our clients get better organic search results – and more conversions from those rankings.

What were you doing before you arrived at ClickThrough? Where did you work? – I worked for an industrial company establishing websites for products such as Kitchen Appliances, Bathrooms, Tiles, Paving and Insulation.

What accounts/clients have you worked on before? – I have previously worked on many small but growing accounts. Although I have not had a massive client history, the companies I have worked for were very important to me and very fulfilling to work for.

What are you most proud of in your career to date? – Establishing – a website I developed from scratch at my previous job, with products, blogs, photos, ideas and everything in-between for tiles.

What do you love about your job? – I love seeing the results of your hard work, and tailoring SEO projects to get the best results for the client. I get a lot of job fulfillment knowing I have done my best for a client and made a difference, seeing results from your hard work is so great.

What do you think is the number one thing for online Marketers to watch out for in the next year? – With the economic climate as it is, marketers are under growing pressure to get results from the same hard work and input.

With consumers being increasingly price sensitive and disposable income reducing, marketers are having to evaluate the bigger picture and explore new more personal and direct marketing strategies to achieve results, such as using opinion, referral, blogging and social networking to encourage sales.

However, this battle for customers creates an ethical/moral dilemma, as great marketing may improve sales but to what long term effect if individuals cannot afford such marketed products. Asking how and why we are marketing to cash-strapped consumers in the current economic climate is part of being a socially responsible marketer today.

Who do you most admire and why? My Dad, he is the sweetest man I know. He has dedicated his life to his family, his career to affordable housing, and his free time to dodging old age with walking mountains, cycling, sailing and driving his MG. I hope I can be half as kind, optimistic and hard working as he is and make him proud.

What is your favourite book? – Although I read a lot of books, ‘Wind in the Willows’ is the one through my life that stands out, I love this book; the characters and story are just beautiful and can be enjoyed through the generations which is so special. It is an iconic book I will always remember on my book shelf as a child.

What is your favourite film? – In contrast to my favourite book … ‘Jurassic Park’, even though I still hide behind a pillow at parts. I will admit that maybe the story line is not as strong in films 2 and 3.  However, the special effects and the fact this is as close as we can get to seeing how life was in prehistoric times is amazing, it is such a great film and concept.

Name your top three songs? – 1. Nina Simone – ‘Feeling Good’ 2. Natalie Imbruglia – ‘Torn’ 3. Florence and the Machine – ‘Between Two Lungs’

What do you like doing in your spare time? – Sailing, Skiing, Water Sports, Climbing, Water Skiing, Kayaking; walking our dog in the countryside and planning for our smallholding dream of chickens, pigs and goats.

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About the author:

John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global. John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. John is a CIM Chartered Marketer.