New research has suggested that Google+ could overhaul Twitter over the next year in the social media stakes, according to an article published on the gadget website,

Carried out by YouGov on behalf of Bloomberg, the study forecasted that 22 per cent of US web-using adults will sign up for a Google+ account, compared to the 20 per cent that will be using Twitter and LinkedIn respectively.

YouGov carried out the study using a sample of 1,003 users last week.

The possibility of such an outcome coming to fruition could see the Internet’s newest social network become a goldmine for social media marketing opportunities – for huge global brands and small local businesses alike.

Although Facebook is still set to be out at the front, with 69 per cent having access to an account, the results will be of great encouragement for Google – who in the past week celebrated a landmark of reaching 25 million Google+ users.

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