Already a major power in the world of social media marketing, Twitter has announced its acquisition of fellow social networking site, Bagcheck, according to a report published by Computer Weekly.
Purchased for an undisclosed fee, Bagcheck is a site on which members converse about items in their bags or other items they have an interest in.
Bagcheck is the latest of a number of companies to be purchased by the micro blogging service, following the purchase of Tweetdeck in May – for a fee thought to be around £25m – AdGrok and BackType.
For now, Bagcheck will remain under its existing URL, the company announced in a blog post – with one current member of Bagcheck staff moving across to join the team at Twitter.
The move has been described as creating a new platform with the potential to increase the interaction between brands and users a like, while offering the same kind of user experience currently found on Twitter.
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