July provided interesting results for SEO, with the popularity of Microsoft’s search engine, Bing, growing during the month, according Experian Hitwise research cited in a report published by the Independent.

For the period of June to July, Microsoft’s share of the search market increased by 0.96 per cent – which accounts for 3.84 per cent of all UK searches conducted for the month.

However, unsurprisingly, Google still retained the major share of the market with 91.04 per cent of all UK searches being conducted through the search engine for July – while the monthly rate fell by 0.98 per cent.

The major loser in the results posted on August 8 was Yahoo!, who have once again been leapfrogged by Bing as the second most popular search engine in the UK search market – although Yahoo! and Bing have now combined their search engine power in the face of Google’s search dominance, which may go some way toward explaining those statistics.

Searches conducted by Ask sites rounded off the results, with a 1.44 per cent share for July – representing a 0.06 per cent fall from figures posted for the same period in 2010.

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