Having been in place in Google search results for around five years, the presentation of Sitelinks is about to change. The new version is set to take up an increased amount of space in Google searches, which could effect SEO – according to a report published by Search Engine Watch.
Currently in an experimental phase, early information has indicated that the UK will be amongst the regions affected by testing.
The plan is to present the Sitelinks in a vein similar to the main results provided by a standard Google search and displayed in a double column format, and webmasters have been advised to take a number of steps to prepare for any possible change.
On the checklist of steps are:
- Ensure that the meta description for each page displays professionalism – remember just the 40 characters are going to be displayed.
- As there is chance your URL for each page could be displayed, make it an attractive destination URL.
- Finally ensure your meta title is concise and also attractive.
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