The results of a recent study carried out by Pew Internet, and cited in a report featured on Search Engine Watch, should provide encouraging viewing for those in the search engine marketing industry.

A massive 92 per cent of adult Internet users based in the US use search engines; it also found that 59 per cent were using search engines on a daily basis.

Entitled ‘The Pew Research Centre’s Internet and American Life Project’, the study was carried out earlier this year – between the end of April and May.

Although the results may not come as that great surprise – making searches via search engines has been the most popular use of the Internet since 2002, the year of Pew Internet’s launch – the scale of the figures represents a significant growth.

Accessing email was found to be the second most popular use of the Internet with those taking part in the study.

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