Google has used its official blog to reveal the introduction of a new Chrome extension, Google Related.

The tool will operate in the background while you browse, for example, a news article, working to find the most relevant and interesting material related to what you’re viewing.

Included amongst the results are the categories: video (most commonly providing results generated from YouTube); news; web and images; displayed in a thin grey bar at the bottom of the web browser. Google Related will remain minimized until the user moves the mouse over the bar, while a built-in +1 button means that users can share content with others as well.

By paying close attention to user behaviour patterns, Google is able to hyper-personalise the results provided by the tool.

An article on Search Engine Watch has suggested that it is possible for webmasters to take advantage of this new tool, by making content more SEO friendly.

It states: “You can optimize your media or page contenting by improving your rank on other Google services; the images, video and news content reflect the top results found in Google universal search and Google News.”

Google Related won’t be ignoring the results provided by competitors, which is great for those hoping for a wider variety of sources.

SEW also added that while the Related toolbar was unlikely to have a great impact on the search engine’s algorithms, it had the potential to become a metric employed in the future.

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