In an area that has recently seen Facebook and Yelp scale back, Google is moving forward to display daily deals adverts on Google.com, according to an article published by adage.com.
Traditionally taking a minimalist approach, Google’s homepage has always been sparse. However, recently it displayed a deal for a Nexus S Smartphone – a model it developed – from Best Buy.
It now seems that Google have taken this a step further; last Wednesday (August 31) it featured an offer for $5 tickets to the American Museum of Natural History – displayed directly underneath the search bar. Using geo-targeting, the deal was displayed only to those with a New York IP address.
A Google spokeswoman, commenting in an email, said: “We occasionally include a link on the Google homepage that points users to important information, whether it be about a relevant cause, a new product or an offer.”
She added: “We believe that users can benefit from learning about great deals from local organisations.”
Impressively the deal saw the purchase of 7,700 tickets and it is thought that the move could see a new outlet for search engine marketing.
Google originally launched Offers in June as a rival to Groupon; it currently provides deals for Portland, the Bay Area and New York.
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