Not content with owning one of the biggest forces in social media marketing – YouTube – Google has ‘upped the ante’ with its bid for the video streaming site, Hulu, according to a report published by Tech Radar.
With Google rumored to be willing to offer much more than the other suitors in the market (speculated to be around the $2 billion mark), should Hulu’s current owners – including Fox and Disney – be willing to accept an offer, the site could be the company’s next big acquisition following purchase of Motorola for $15.5 billion.
In exchange for the greater offer, Google are thought to want access to a much greater amount of the content currently displayed on the video streaming site – as well as the rights to that content for a much lengthier amount of time.
Any possible acquisition could boost Google’s TV initiative, allowing it to benefit from the premium content currently offered by Hulu in the United States and Japan.
Amongst the other potential suitors for the site are Amazon and Yahoo!
While there is currently no date placed on when or even if Hulu will change hands, more information regarding the offers is expected to be known as soon as next week.
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