Knowing where to start when undertaking an SEO audit for your website can be incredibly frustrating. According to Eric Enge, writing in an article published by Search Engine Watch, there are seven key items that should be carried out when trying to identify the problematic areas in a SEO audit.
Here is a summarized version featuring three of those aforementioned items:
Utilise Google Webmaster Tools For Your Site: Webmaster Tools is such a fantastic accessory – you really are missing out if you don’t have it in place. Providing a vast amount of useful data, here are some of the most important things that you should look out for:
- Do a check on your Robots.txt. SEW states that this will show you the content that has been blocked – which in some cases you may not have been expecting.
- Look at sitemaps to ensure that there are no problems.
- Take a look at your most popular search queries. Google provides great ranking data, so use it. SEW suggests looking for opportunities to improve query rankings.
Ensure Your Site Undergoes A Site Check: Look at the number of pages indexed in Google for your site and compare that figure with the number you think you have. This may be difficult for larger sites, but you should still have some kind of an idea. Look for big problems.
SEW points out that: “If you see a large discrepancy, then you know you have some work to do to figure out the nature of the problem. You can look at the pages returned in the SERPs for the site, and you may get your answer there.”
Compare the Backlinks on Your Site with that of Your Competitors: This requires utilising Open Site Explorer or Majestic SEO to “pull the reports and get a quick sense to see if you have a link building problem.”
If your site isn’t performing so well, you need to work on ensuring that the problem is repaired very quickly to ensure your plan operates smoothly.
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