In line with their recent experimentation in other areas, Google have been spotted testing new features for the AdWords platform, according to an article published by Search Engine Watch.

The first of the three experiments has seen Google add an annotation – reading “x clicks for this search” – positioned next to a sponsored ad URL. SEW states that the time scales for the amount of clicks are currently unknown.

Next in the new features currently being tried out, provides users with the ability to subscribe directly to a brand or business from PPC ads. Users will see a small form displayed underneath a PPC ad that will allow them to input their email and name to get the latest updates.

The final feature undergoing testing will see 10 links displayed per ad unit, as opposed to the previous six – taking up more space on the page. SEW have stated that: “ it appears as though those bottom three links send you directly to a product landing page.”

It isn’t currently known whether these tests will be permanently implemented any time soon, however.

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