Widely expected to be the “next big thing” in social media marketing, Google+ has finally made the long-awaited move away from the trial field and gone public, with an open beta version, according to an article published by Search Engine Watch.

Having previously been accessible only by invite, anyone can now sign up to for a Google+ profile.

A large sky blue arrow – positioned in the top-left corner of Google’s home page – has been employed to mark the change from trial to public beta. When hovered over with the mouse cursor, a message reading “You’re invited to join Google+” is displayed.

If this wasn’t enough, Google, in a further bid to entice new users – is also displaying the message “Thanks for waiting. Google+ is open to all! Join Now” underneath it’s search box.

Google haven’t released any official figure regarding the current user base for Google+, but Tech Timely, according to SEW have suggested that there are around 20.9 million users of the social network as it enters this new phase.

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