Singapore has been found to be the nation that spends the longest amount of time on Facebook, according to a recent study conducted by Experian Hitwise, and cited in an article published by utalkmarketing.com.

The length of time spent on the social networking site in country was found to last on average 38 minutes and 46 seconds per session.

Ranking at the bottom end of the table, users in Brazil spent an average of 18 minutes and 19 seconds on the site. Meanwhile the UK came fourth in the internationally conducted study, with users spending an amount of time somewhere in between – an average of 25 minutes and 33 seconds.

Experian Hitwise’s results provide a significant insight into the localized areas with the highest level of potential in which social media marketing campaigns could be utilised.

Global marketing services firm, EVP’s Jim Hodgkins emphasised the importance of not disregarding the emerging markets in future campaigns.

He said that lower session times in areas such as India and Brazil were “to be expected.”

“However that doesn’t mean brands should ignore Facebook in those countries – with market share for Facebook increasing by 88 per cent year on year, and 16 per cent in Brazil year on year, its influence and dominance is only set to grow,” Hodgkins added.

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