Having gone from an invitation only model to one that allows open access, Google+ has unsurprisingly seen a huge increase in traffic, according to data released by Experian Hitwise, and cited in a report published by Search Engine Journal.

Experian Hitwise’s data has revealed that the latest buzz-maker is social media has seen a traffic increase of 1269 per cent in the week following it’s public launch last Tuesday (September 20).

Visiting stats also increased too, with 15 million visitors from the US boosting Google+’s ranking up to 8th in the highest visited social networking site.

As well as this rise in traffic, Google+ has also reached the landmark figure of 50 million users. According to the self-tagged “unofficial statistician” for Google+, Paul Allen, the social network is now gathering pace, with two million users joining per day.

Rival social network, Facebook, currently possesses a considerable advantage compared to Google+, with 16 times as many users – a huge potential audience for social media marketing campaigns.

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