The rise of SEO in digital marketing over the past few years has been impressive. It has now become a hugely important factor for large and small businesses a like – helping to gain new custom through high search engine rankings.

Canadian newspaper, the Globe and Mail has produced a list of what they define as the things “standing between you and a page one rank.”

Here is a summarised version, featuring just three of those factors that can improve your SEO strategy:

Social media plays a big part – Just last December (2010) it was announced by both Bing and Google that social media presence would play a role in rankings – factoring in search algorithms. As a result having some kind of meaningful presence on social media sites such as Twitter, LinkedIn and Facebook has been hugely important to achieving a good SERP (search engine result page) ranking.

It’s a tough market – The Internet is vast; there are billions of pages that you’ll find yourself competing against. Therefore it is vital to employ the use of any number of the SEO tools out there to help provide you with an in-depth and daily update on what your competition is up to.

All about quality content – Ensuring you have good quality content that is displayed, complete with keywords, both on your own website, external blogs and press releases will provide you with a boost. Doing this will prove to Google and other search engines that what you’re doing is relevant and consistent, thus increasing you rank.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.