Google has provided users of its Analytics tool with a significant boost – launching a number of new features – according to an article published by Search Engine Watch.

Having lacked the inclusion of real-time reports for a number of years, Google Analytics – a useful tool in monitoring PPC marketing campaigns – has now rectified this with this latest update.

As well as producing reports with a 24-hour delay, the feature will now produce reports that display updates showing site activity as it happens.

Changing graphics are amongst the displays that will provide users with detailed information regarding site views, country source and pages viewed.

Available only in the latest version, the real-time reports can be found in the Dashboard area from this week onwards.

Google Analytics’ new interface is to be introduced at some point this week; Search Engine Watch states that users will be able to find the new interface under Home tab.

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