Search engines have come a long way since the early days of their inception – now going as far displaying regional listings and personalised results based on past search history.
While good SEO practice will see your site a good distance closer to achieving a good ranking, Josh McCoy, writing for Search Engine Watch, states that there are other steps that need to be taken to ensure that your site has “an edge in Google’s SERPs” (Search engine results page).
Splitting the tips into sections for each specific type of search, McCoy has provided a number of what he defines as “SERP opportunities.”
Here are just a few of those aforementioned tips that McCoy provides:
Images – To improve SERP rankings, McCoy states that the following things should be implemented, as they play an important role –
A file name that is rich in keywords.
Alternative text that is also rich in keywords.
Ensure that you share your images with other image sharing sites.
Implement an image XML site map.
Your keyword relevant text should be adjacent to the image on your page. McCoy also suggests that keeping the keyword theme prevalent throughout “the rest of the page elements” is also beneficial.
News – In order to improve news rankings, you should, according to McCoy:
Tailor your title elements and heading so that they reflect “your target term and brand.”
Setup a news XML site map – this will give you the ability to “hand feed Google your newsworthy URLs.”
Add social sharing options to your news pages to increase social buzz.
Distribute your news to newswires – this will potentially increase the amount of exposure that your site gets on a domain with a considerable amount of viewers.
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