Having always traditionally played second fiddle to Google – and now third with the introduction of Bing – Yahoo! Inc is in the process of preparing financial information for potential sale, according to an article published by the Wall Street Journal.

Yahoo! has suffered from the increase in power that its rivals, including Google – one of the biggest platforms for search engine marketing – and social networking site Facebook, have gained.

The search engine company is currently undertaking a review of its strategy, having previously sacked chief executive, Carol Bartz, last month.

As a result, Yahoo!’s board is also considering a number of different options, including the sale of its assets or the striking of partnerships.

Members of the board at the search engine informed staff, last month, that the company was “fielding inquiries from multiple parties that have already expressed interest in a number of potential options.”

Chairman of the Chinese company, Alibaba Group Holding Corp, Jack Ma, is amongst the interest parties. He previously made his interest in buying the company known – stating that he was “very interested” in a possible acquisition.

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