Despite the huge levels of anticipation surrounding it’s launch, Google+ has seen traffic decrease by a considerable 60 per cent, according to an article published by the Daily Mail.

Having originally launched as an invitation-only model, Google decided to open its first foray into the world of social networking to the public on September 20.

Initially this change saw traffic increase massively – by 1,200 per cent in just one day; however, this growth has now tailed off, with traffic now showing a significant drop.

Speculation has suggested that Google+’s problem lies more with trying to compete with Facebook – which has the massive advantage of possessing an established user base of 800 million active users.

Speaking in an interview with PBC, Google CEO, Eric Schmidt shrugged off comparisons between the two rivals.

He said: “Now we have a product called Google Plus, which is doing extremely well, which looks like a worthwhile competitor in a slightly different space, with more privacy controls, for example, than Facebook.”

Google+ is expected to launch its long-awaited Brand pages – that will allow businesses to conduct social media marketing campaigns via the platform – in the next couple of months.

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