Google has consolidated its tag of being the biggest search-engine on the planet, displaying an increase in its overall share of the search engine market in the US for last month, according to an article published by Bloomberg.

Results posted for September showed that Google’s share of the market increased from the 64.8 per cent for August to 65.3 per cent – an increase of 0.5 per cent.

Meanwhile Yahoo! maintained its place as holding the second-largest share of the US search market.

Despite this, however, their share has fallen from 16.3 per cent to 15.5 per cent.

The results, compiled by ComScore, showed no change for Microsoft’s Bing search engine – which remained in third place with 14.7 per cent of the market.

Popular in search engine marketing, Google previously introduced a number of new features to help maintain an advantage over competitors – such as Instant Pages, launched back in June.

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