In social media marketing, the amount of success that is achieved can depend on the level of innovation of a campaign. With Facebook’s impending launch of the new Timeline design, many will be clamoring to come up with new ideas honed towards this new layout.

According to an article published by Search Engine Watch, it is possible, rather than waiting for the official launch – which is rumored to happen at some point later this week – to access the feature now; allowing you to begin adapting your business’ social media marketing strategies towards the new layout.

This can be done, according to Greg Kumparak of TechCrunch, simply by signing up for the Facebook app developers’ program. Since there is no obligation to commit to any project, anyone can do this.

Here is a summarized version of the method provided by SEW and writer, Jonathan Allen:

Firstly search for official Developer Application; then grant it the permission to access basic information stored on your profile. From this point, click “+create an app.”

Give your app a display name and a namespace – these can consist of anything from your own name to a completely random selection of letters.

Once completed, you will be asked for verification; according to Allen “phone verification works instantly.”

At this point click save changes and then save and finish. The developer console can then be closed.

From this point the option to access the Timeline will be displayed under Developer Release; press “Get It Now” and you’ll be provided with a guided tour around the new layout and how to use and set it up.

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