SEO undoubtedly plays a significant role in any digital marketing strategy. Ranking highly can often prove to be extremely difficult though; in order to generate traffic from other sources, you should ensure that any content you submit to other sites is optimised.

According to Kristi Hines, writing for Search Engine Watch, Flickr is one of the most prominent content submission sites that you should focus on optimising your content for.

Implementing these optimisation techniques will ensure that any of your images on Flickr rank highly in image searches:

SEO Title – On Flickr, the SEO title will use the title that you’ve given to your image – adding I Flickr – Photo Sharing at the end. So ensure that your image has an SEO-friendly title before you upload.

Meta Description – The Meta description for your image will be taken directly from the description that you give your image. Your image description also provides the perfect opportunity to place a link back to your site in.

Meta Keywords – These are pulled from the tag that you give your image and also aids users searching on Flickr – making it crucial to ensure that your tags are also relevant to the image.

H1 Tag- As with other sites, the H1 tag on Flickr is derived from the title that you’ve provided your image with.

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