Not content with being the biggest search engine – and platform for search engine marketing – or expanding out into the world of social media marketing, Google is said to be just one month away from unveiling a new service that will rival Apple’s popular iTunes store, according to an article published by the Guardian.

The service is expected to combine the traditional MP3 store with a cloud storage system that will enable users to back up songs remotely and subsequently play them back on their own devices.

Google has just completed a deal with EMI and are said to be in negotiations with Universal.

Head of development for Google’s subsidiary company, Android, Andy Rubin made the revelation at a press conference in Hong Kong.

He said: “I think we’re close,” adding that the new service would provide users with “a little twist – it will have a little Google in it. We won’t just be selling 99-cent tracks.”

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