Kevin Gibbons, writing for Search Engine Watch, has produced a list featuring 25 tips that, if used, could provide your PPC marketing campaign with some significant benefits.
Having previously covered the basics, here is a summarised selection of the tips you could use when targeting your PPC adverts:
Write for an Age Group –
When creating your ad copy, ensure that it is relevant to the demographic that you want the ad to appeal to. Gibbons also suggest raising “the perceived relevance of your product for those individuals.”
Be Mindful of Your Surroundings –
On the Internet, it’s quite possible that your customer base will come from far and wide. Therefore it is important to make sure you make them feel included by altering your ad copy to appeal to their region.
Judge Your Prestige Level –
Make sure that your ad copy is firmly in line with your product’s prestige level. As Gibbons notes there is a difference between “value for money” and “cheap.”