The Internet is packed with web copy – largely in part due to the massive use of it in search engine optimisation strategies. Just last year it was estimated by Technorati that the Internet was home to around 215 million websites and around 152 million blogs.
Erez Barak, writing for Search Engine Watch, has produced a list of tips that can be used in web copy writing to ensure more people are reading the content you produce – rather than someone else’s.
Here is a summarised version of some of the tips that Barak provides:
Keep your content optimised for social, not just search –
Regardless of whether your content is fantastic, if it isn’t easy to share, people just aren’t going to bother – seriously limiting your opportunity to have you content viewed within the social sphere. You should ensure that your content is at least sharable – using share buttons – on the most popular social networking sites such as Facebook, Twitter and LinkedIn.
Don’t go back and update old stories, create new ones –
When covering a story that is continually taking new turns, don’t go back to the original story to add an update; instead you should link back to the original story in a completely new post – doing this will also ensure that your site ranks better.