A tool greatly used in PPC marketing campaigns, Google’s Keyword Tool – featured in Google AdWords – has undergone a number of recent changes, according to an article published by Search Engine Watch.

Previously utilising a green bar, that would provide an indication of how competitive a keyword was, the Keyword Tool now uses a ranking of High, Medium and Low.

However, despite this change, it is still possible to access a report displaying the ‘exact number that the green bar used to represent,’ though it still remains to be seen whether or not this feature will be phased out over time.

Search Engine Watch states that the three new indicators represent:

Low – AdWords competitiveness is under .33

Medium – AdWords competitiveness is between .33 and .66

High – AdWords competitiveness is over .67

Following on from a number of other changes that have been made to AdWords in the past few weeks, it is thought that this change to the indicators will make AdWords easier to use.

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