AOL launches new search engine marketing channel
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AOL has launched a new option for advertisers looking to harness search engine marketing via its search facility, it has emerged.
The firm's new AOL Search Marketplace will allow advertisers to specifically target AOL users for the first time.
Previously, AOL's search engine marketing offering was provided by Google. Although the new product is still based on its rival's AdWords system, this time advertisers will be able to approach the search engine directly and segment its traffic from that generated on Google.
Mike Kelly, president of AOL media networks, said that the company had taken onboard the wishes of its clients with the new release.
"The addition of the AOL Search Marketplace enables us to offer advertisers end-to-end solutions, everything from AOL to our industry leading third-party display network to video advertising and performance ads," he said.
Last month, AOL announced that it would begin beta testing a new version of its AOL Web Service.
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