Content

April 2007

Yahoo! acquires Right Media | 30 Apr 2007

Yahoo! has bought Right Media for a sum of around $680 million (£341 million), it has emerged.The search engine had bought a 20 per cent stake in the company in ......

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Top ten mistakes in search engine optimisation | 30 Apr 2007

Website designers make a number of errors at the formative stage that can hamper the search engine optimisation of a site, it has been claimed.In a new report, David Bain ......

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Microsoft adCenter revenue up 23% | 27 Apr 2007

Microsoft has reported a 23 per cent year-on-year growth in revenue generated by its online marketing offering for the first quarter of 2007.Chief financial officer Chris Liddell was quoted by ......

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WPP plots bid for display ad firm | 26 Apr 2007

Having lost out to Google in the bidding war for internet marketing agency DoubleClick, WPP has reportedly turned its attention elsewhere.A report in the Independent claims rumours abound that the ......

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Ask.com offers contextual advertising | 25 Apr 2007

A new contextual advertising product by Ask.com is to be launched on May 21st, offering firms in the search engine marketing sector two new features that are not provided by ......

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Google to take 'three-quarters of US online ad revenue' | 25 Apr 2007

Google could take 75 per cent of all revenue generated from search engine marketing in the US this year, according to one research firm.A new study by eMarketer suggests that ......

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IAB calls for internet monitor audit | 23 Apr 2007

The Interactive Advertising Bureau (IAB) has suggested that the methods of the two leading monitors of internet activity in the US are outdated and has called for them to be ......

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Online ad spend to hit ?35m in Ireland | 20 Apr 2007

Online marketing expenditure in Ireland is in line to hit €35 million (£23.8 million) in 2007, according to a new study.Research firm iReach has predicted that the continued uptake of ......

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Google core functions drive profits | 20 Apr 2007

Google has revealed its financial results for the first quarter of 2007, reporting a year-on-year growth of reported revenues of 63 per cent.At $3.66 billion (£1.83 billion), the quarter's revenues ......

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Google retains lion's share of US search | 19 Apr 2007

Google remains the largest search engine in the US, according to comScore.The digital analyst has released the rankings for search engines in the US in March, with Google once again ......

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