Content

April 2007

Bloggers need to 'make first impression' | 19 Apr 2007

In order to retain traffic, bloggers need to ensure that they make the right impression on visitors the first time they come to the site, according to one such writer.Joe ......

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Panama impact not felt as Yahoo! profits slip | 18 Apr 2007

Despite a reported upturn in fortunes since the introduction of its Panama search engine marketing software in the US, Yahoo! has recorded a year-on-year drop in profits for the first ......

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AOL aims to be "one-stop shop for advertisers" | 18 Apr 2007

AOL, while unveiling five new programs to be launched from this Autumn through to early 2008, has told the internet marketing community that it aims to be the "one-stop shop ......

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Google and Yahoo! "more similar than they've been in years" | 17 Apr 2007

Recent moves by Google and Yahoo! have seen the companies attempting to mirror each other in the search engine marketing arena, according to one investment bank.Yahoo!'s investment in Project Panama ......

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Google and Yahoo! branch out | 17 Apr 2007

Search engine rivals Google and Yahoo! have announced further steps out of the internet marketing arena into the traditional advertising channels.Google yesterday signed a deal with Clear Channel Radio – ......

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Google wins race for search engine marketing firm | 16 Apr 2007

Google has seen off competition from some of its largest competitors to acquire online marketing company DoubleClick.The deal went through for $3.1 billion (£1.6 billion), setting a landmark as the ......

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Ask.com confirms new search development | 13 Apr 2007

Ask.com is working on new search engine technology that it hopes will provide a more community-focused service, it has emerged.Apostolos Gerasoulis, co-founder of Ask.com-owned Teoma Technologies, told Search Engine Roundtable ......

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Google gets crazy | 13 Apr 2007

Not content with having its expansion plans branded as "insane" by Microsoft, Google has gone one further by claiming it only seeks out "really crazy" deals.The comment was made by ......

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Search engine optimisation and PR: Yin and Yang | 12 Apr 2007

Search engine optimisation and public relations (PR) companies could maximise their profits by working together, it has been suggested.Mike Bradbury, writing for Promotion World, said that both sectors could benefit ......

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Reaping rewards from search engine optimisation | 12 Apr 2007

More than two-thirds (68 per cent) of companies in the UK who pay for search engine optimisation get returns in excess of 300 per cent, according to a new report.E-consultancy's ......

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