April 2007
Speakers at a conference in New York have highlighted some of the challenges facing search engine marketing as the number of people accessing the internet via their mobile phone continues ......
The new search engine marketing channel offered by Yahoo! has brought a mood of positivity to the company, according to its chief executive.Yahoo! had closed 2006 in a downbeat manner ......
AOL has launched a new option for advertisers looking to harness search engine marketing via its search facility, it has emerged.The firm's new AOL Search Marketplace will allow advertisers to ......
Online branding will be the marketing medium in which enterprises and agencies will be most actively investing in 2007, according to a new survey.Business Week questioned panel members at the ......
Search engine marketing is the biggest driver of sales for almost a third of retailers in the US, a new study has discovered.Internet Retailer found that search engine marketing is ......
Companies in the FTSE 100 need to invest more in mobile search market optimisation, a new study suggests.Brand Attention's research into mobile search engines examined the presence of FTSE 100 ......
Search engine marketing is stepping into areas traditionally occupied by public relations (PR) firms, according to one publisher.In his new white paper Public Relations Versus Search Marketing – Clash or ......
Search engine marketing is "the enemy of the brand", according to one commentator.Phil Georgiadis, chief executive of Walker Media, said that search engines allow "unheard-of brands" the chance to sit ......
Search giant Google is to step beyond the online marketing sphere with a new foray into the world of television.The company has partnered with EchoStar and Astound Cable in order ......
Google and Microsoft are reportedly both bidding for online marketing agency DoubleClick.Sources close to proceedings told the Wall Street Journal that Google may heave the edge in the bidding, as ......