Content

April 2008

April: The month in search | 30 Apr 2008

Once again there have been a number of key developments in the land of search engines and search engine marketing during the month of April.An ongoing issue continues to be ......

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Search marketing 'can be simple' | 30 Apr 2008

There are a number of steps firms can take in order to help ensure their website is on the first page of search engine results page, it has been claimed.According ......

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Click fraud rate rises | 30 Apr 2008

Although advertising networks are taking the threat of click fraud increasingly seriously, the year on year rates continue to rise, it has been claimed.New figures from Click Forensics have revealed ......

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Outsourcing SEO may bring benefits | 30 Apr 2008

Opting to outsource search engine optimisation work to improve performance may be a necessary move for a number of firms, it has been suggested.Although in-house search engine optimisation teams may ......

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Mobile search facilities set for growth | 29 Apr 2008

Approximately 30 per cent of mobile users are expected to use mobile search facilities by 2013, a new study has revealed.Such growth in this sector could have an effect on ......

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Court rules in favour of search engine marketing | 25 Apr 2008

A US court has decided that keyword meta tags do not matter, following a decision to learn about search engine optimisation.In a case between Standard Process Inc and Scott J ......

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Spelling for search engine marketing | 25 Apr 2008

The importance of correct spelling in copy in order to improve search engine optimisation has been highlighted by an expert.In a recent blog on BizReport, Helen Leggatt notes that although ......

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Antitrust investigation over Google and Yahoo! tie-up | 25 Apr 2008

An investigation into the antitrust implications of a two-week trial that has seen Google and Yahoo! share some of their advertising and search business has been launched by the justice ......

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SearchMonkey unveiled by Yahoo! | 24 Apr 2008

A new developer tool for use to improve search engine optimisation is being unveiled today by Yahoo!.The chief technology officer at the firm Ari Balogh is revealing the new technology ......

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Acceptance of Microsoft bid 'is necessary' analyst claims | 23 Apr 2008

There is no option left to Yahoo! but to accept a takeover offer from Microsoft, an expert has argued.Andreas Kluth from the Economist told the Today programme on BBC Radio ......

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