Content

August 2007

IAB/DMA releases best practice charter | 31 Aug 2007

A new charter designed to accredit search engine marketing (SEM) companies following best practice has been released.Put together by the Internet Advertising Bureau's Search Council (IAB) and the Direct Marketing ......

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Target audience for online video advertising revealed | 31 Aug 2007

New research has suggested that assumptions about the target audience for online advertisers could be misguided.The survey conducted by Advertising.com and InsightExpress found that 69 per cent of video content ......

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SEM and SEO 'need outsourcing as well as in-house staff' | 31 Aug 2007

Search engine marketing (SEM) and optimisation (SEO) requires outsourcing as well as having reliable in-house staff, according to one expert.Search strategist and editor of Search Marketing Trends Chris Boggs, claims ......

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Yahoo! testing new networking site | 31 Aug 2007

It has been revealed that Yahoo! is currently testing its own social networking site, according to CNet News.The website states that the search engine is currently asking students to try ......

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Google preparing a 'GPhone'? | 31 Aug 2007

Rumours are rife on the web that internet search engine Google is moving further into the telecommunications market than at first thought.According to New York newspaper the Post-Standard, a number ......

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Advice on addressing the 'increasing need for online presence' | 30 Aug 2007

Online advertising and search engine optimisation (SEO) is now one of the most important areas of marketing, according to one source.Mike Preston and Amanda Gome of SmartCompany, an online magazine ......

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Google's CFO to step down | 29 Aug 2007

Google has announced that its chief financial officer George Reyes is set to retire.The search engine posted an official statement yesterday that confirmed Mr Reyes had informed the company of ......

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Google ventures further into the mobile market | 29 Aug 2007

Google has revealed it has a few tricks up its sleeve for use with the Apple iPhone, according to CNet news.The site reported that Marissa Mayer, the search engine's vice ......

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Businesses 'will struggle without SEO' | 29 Aug 2007

Businesses who want to attract people to their website will struggle without search engine optimisation (SEO), according to one expert.A spokesman for the Federation of Small Businesses (FSB) has suggested ......

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Online marketing 'vital to PR industry' | 29 Aug 2007

The research conducted by online news release and coverage monitoring company, webitpr, said that of the 101 respondents queried 99 per cent said that online presence was either important or ......

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