August 2007
A new charter designed to accredit search engine marketing (SEM) companies following best practice has been released.Put together by the Internet Advertising Bureau's Search Council (IAB) and the Direct Marketing ......
New research has suggested that assumptions about the target audience for online advertisers could be misguided.The survey conducted by Advertising.com and InsightExpress found that 69 per cent of video content ......
Search engine marketing (SEM) and optimisation (SEO) requires outsourcing as well as having reliable in-house staff, according to one expert.Search strategist and editor of Search Marketing Trends Chris Boggs, claims ......
It has been revealed that Yahoo! is currently testing its own social networking site, according to CNet News.The website states that the search engine is currently asking students to try ......
Rumours are rife on the web that internet search engine Google is moving further into the telecommunications market than at first thought.According to New York newspaper the Post-Standard, a number ......
Online advertising and search engine optimisation (SEO) is now one of the most important areas of marketing, according to one source.Mike Preston and Amanda Gome of SmartCompany, an online magazine ......
Google has announced that its chief financial officer George Reyes is set to retire.The search engine posted an official statement yesterday that confirmed Mr Reyes had informed the company of ......
Google has revealed it has a few tricks up its sleeve for use with the Apple iPhone, according to CNet news.The site reported that Marissa Mayer, the search engine's vice ......
Businesses who want to attract people to their website will struggle without search engine optimisation (SEO), according to one expert.A spokesman for the Federation of Small Businesses (FSB) has suggested ......
The research conducted by online news release and coverage monitoring company, webitpr, said that of the 101 respondents queried 99 per cent said that online presence was either important or ......