Content

February 2008

Social media marketing 'needs to be subtle' | 29 Feb 2008

Internet marketers looking to take advantage of the growth in social networking sites such as Facebook and MySpace have been advised that campaigns will need to be engaging.According to a ......

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GDNs represent a 'necessary marketing spend' | 29 Feb 2008

Many online advertisers and retailers see the acquisition of a generic domain name (GDN) as necessary, one expert has suggested.According to a spokesman from Domainmonster.com, a UK-based domain registration services ......

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Search engines: Profit for the prophets? | 28 Feb 2008

The importance of a strong online presence has been highlighted this week in an article for the Times which suggests internet promotion is now not only the domain of business.The ......

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'Need SEO? Speak to a specialist' | 28 Feb 2008

There are a number of search engine optimisation (SEO) techniques that companies are employing which simply do not work, it has been suggested.According to Patrick Altoft of E-consultancy, business are ......

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Advertisers advised on review value | 27 Feb 2008

Online marketers have been advised that internet reviews can be essential to ensuring return on investment (ROI).According to a new study from PowerReviews user-generated reviews not only create web content ......

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Amex SEO comments "ill-informed" | 27 Feb 2008

An IT services group has hit back at suggestions by a credit card company that search engine optimisation (SEO) can be expensive and unnecessary.According to BackboneITGroup.com, recent comments from American ......

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Site design 'second to how it is being used' | 25 Feb 2008

Website design may be an important issue, but one expert has noted that it is how it is being used that counts.In an article for online recruitment specialists onrec.com, 4Mat.com ......

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Microsoft brings adExcellence to UK | 22 Feb 2008

Microsoft has launched adExcellence in the UK, according to the adCenter blog.The programme was launched in the US in December 2007, however the blog confirmed today that it was now ......

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Roadmaps and reporting the keys to building search engine marketing | 22 Feb 2008

Roadmaps and reporting have been cited as key areas in the development of an in-house search engine marketing team.Writing for Search Engine Land, Duane Forrester acknowledged that such a task ......

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Keywords and unique content 'essential for SEO' | 21 Feb 2008

A search engine optimisation (SEO) specialist has detailed the essentials of attracting traffic to websites. Joanne Gadel, SEO analyst and regular contributor to promotionalworld.com, listed keywords and unique content as ......

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