Content

February 2008

Yahoo! Microsoft deal 'could get nasty' | 20 Feb 2008

Following the rejection of a takeover bid for Yahoo!, Microsoft could be planning nastier tricks to secure the acquisition of the search engine company, according to a report. The Tech.co.uk ......

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Marketers advised of increase in online spending | 18 Feb 2008

The past two years have been a success for internet marketers as a new study reveals that more people than ever are shopping online.The survey, put together by Neilsen Online, ......

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SEO 'cost and business-effective' | 15 Feb 2008

Any online marketing strategy should be headed by a strong search engine optimisation (SEO) campaign, one blogger has suggested.According to industry expert Derek Gehl, companies looking to make the most ......

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Savvy marketer hits on 'free advertising' | 14 Feb 2008

One advertiser has told the Guardian this week how he has managed to create on online marketing campaign for free.The newspaper reports that Matthew Inman, a web developer and internet ......

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'Seven pillars' to SEO success | 11 Feb 2008

Trust and value are two of the most important aspects of search engine optimisation (SEO), one expert has suggested.According to a recent blog for the SEO 2.0 website, there are ......

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Web marketers 'should actively engage' with customers | 08 Feb 2008

Those working in the web marketing industry need to "actively engage" with their customers over the internet, according to SearchEngineWatch.com.It is suggested by the portal that marketers search forums and ......

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Social media 'an opportunity for internet marketers' | 07 Feb 2008

A new study has suggested that social media will give internet marketers an opportunity to implement effective strategies as economic concerns gain momentum. Forrester Research has published a new report ......

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Pay-per-click advertising "growing exponentially" | 06 Feb 2008

Pay-per-click online advertising has been experiencing sustained growth, it has been reported.Despite fears of economic recession taking its toll on the advertising and marketing sector, paid-for-search and pay-per-click search engine ......

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SMEs 'may benefit' from automated marketing software | 04 Feb 2008

Small and medium sized enterprises (SMEs) have been advised that their business may benefit from the use of automated marketing software.Augment Marketing Group reports that turn-key systems help self-sufficient entrepreneurs ......

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Email marketing spending 'may rise' | 04 Feb 2008

A number of individuals involved in the marketing industry have forecast a rise in spending on email marketing, it has emerged.Results from a survey by the Direct Marketing Association (DMA) ......

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