Content

January 2008

Marketers encouraged 'think like the recipient' | 31 Jan 2008

Online advertisers and those looking to take advantage of internet marketing have been advised that the best way to do so is to put themselves in the position of the ......

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Google AdWords improves demographic targeting | 30 Jan 2008

Google has updated its AdWords online marketing service to better target customers geographically, it has emerged.According to a recent blog on the official Google's AdWords page, users will now be ......

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85 per cent of web users now shopping online | 29 Jan 2008

Internet marketers and businesses considering the benefits of online advertising were given a boost this week as a new study revealed that more and more people are turning to the ......

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Boosting traffic and sales for new online business | 28 Jan 2008

New businesses need to have a number of things in place if they are to succeed in the competitive world of online sales and marketing, according to a new article ......

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London SES announces further details | 28 Jan 2008

A new international conference that will bring together experts from across the world of search engine optimisation has announced a number of further details, according to icenews.is.The Search Engine Strategies ......

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Small businesses 'may benefit' from paid search | 25 Jan 2008

An investment in paid search may be beneficial for small businesses, a search engine marketing expert has asserted.In an article published on Search Engine Land, the president of search engine ......

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Affiliate marketing generates record sales | 24 Jan 2008

More than £3 billion in sales was generated last year as a result of affiliate marketing campaigns, it has emerged.Following the release of research by E-consultancy, bigmouthmedia has suggested that ......

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Online marketers 'can use automation to improve' | 23 Jan 2008

There are a number of things internet marketers can do to improve their techniques, including the use of automation, a manager has suggested.Stating that automation has been "critical" to the ......

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Online marketers 'should consider global audience' | 22 Jan 2008

Internet marketing experts are being urged by comScore to consider their global audience as traditional media leverage their brands online.A study by the firm revealed that there are a number ......

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New tool 'helps marketers boost ROI' | 18 Jan 2008

Online marketers need to be aware of consumer engagement with advertising campaigns if they are to boost their return on investment (ROI), one expert has suggested.According to an article for ......

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