Content

January 2008

Email marketing 'more successful than traditional campaigns' | 17 Jan 2008

Email marketing is becoming an increasingly popular way of creating successful targeted advertising strategies, one expert has suggested.According to a spokesman for the Chartered Institute of Marketing (CIM), companies looking ......

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SEO firms 'need to help out small businesses' | 17 Jan 2008

If the search engine optimisation (SEO) industry does not do more to aid small businesses it may find that it is "doomed to irrelevance", one expert has suggested.In an article ......

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Christmas marketers 'took full advantage of email marketing' | 16 Jan 2008

The Christmas period saw many online advertisers take full advantage of the benefits of email marketing, a new study has revealed.According to BizReport, a survey conducted by the Email Experience ......

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Search engine rankings 'still vital to business' | 15 Jan 2008

Web traffic being generated by a number of popular sites is still most likely to come as a result of search engines, a new report has revealed.According to the survey, ......

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'All links important, but authority ones are best' | 15 Jan 2008

A search engine optimisation (SEO) industry expert this week has advised that all links are good links and has outlined a number of ways to make paid links work.According to ......

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"Google rules, you don't" | 14 Jan 2008

Methods of search engine optimisation (SEO) have "come of age" and as such, one expert has published five definitive things to remember when attempting to improve search rankings.According to Sid ......

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Online marketing 'better than TV' | 14 Jan 2008

Internet advertising is in many respects a better medium for reaching large numbers of targeted consumers, according to one expert.A spokesman for the Internet Advertising Bureau (IAB), said today that ......

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SEO campaigns 'need to be centralised' | 11 Jan 2008

Businesses looking to take advantage of the benefits of search engine optimisation (SEO) are failing to take control of their online campaigns, according to one expert.Search marketing expert and blogger ......

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AdSense changes 'leave many out of pocket' | 11 Jan 2008

Google has updated its AdSense service to include a number of changes to the way referrals are made, according to BizReport.The website states that the search engine's customers in North ......

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SEO 'should be simple and effective' | 10 Jan 2008

The importance of strong search engine optimisation (SEO) has been highlighted this week by one industry expert.According to SEO comparison website TopSEOs, websites should be easy to find and employing ......

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