Content

July 2007

Yahoo! adds quality based ranking to search marketing | 11 Jul 2007

Yahoo! search marketing has announced its official arrival date for the anticipated quality-based ranking system.According to Yahoo's search marketing site the current ranking model for sponsored search ad positions in ......

Read Full Article

New features for Google's MyMaps | 11 Jul 2007

Google Maps has today introduced new features that will allow users to create their own maps with personalised locations.The features allow for landmarks and sites that can be anything from ......

Read Full Article

Google looking to acquire Postini | 10 Jul 2007

Google is to pay $625 million dollars for Postini in its latest acquisition according to one business website.According to Computer Business Review Online (CBRO), Google is looking to buy the ......

Read Full Article

Yahoo! reports Flickr integration a success | 10 Jul 2007

Yahoo's recent decision to integrate Flickr photo-sharing to its image search technology has been a success, according to reports.According to a study by Hitwise the site, which was integrated into ......

Read Full Article

FeedBurner frees up website marketing analysis | 09 Jul 2007

Syndication website FeedBurner has made its website marketing statistics free to access for publishers, it has emerged.While figures such as daily click counts have historically been classed as a premium ......

Read Full Article

MSN adds online marketing reports to adCenter | 09 Jul 2007

MSN has announced the addition of new online marketing reports to its adCenter advertising programme.The new reports assess the quality of clicks on publishers' advertisements in order to highlight weaknesses ......

Read Full Article

Google under pressure over DoubleClick deal | 06 Jul 2007

Google has come under fire this week as its takeover bid for Doubleclick, an online advertising and click marketing provider, has been criticised for potentially creating a marketing monster that ......

Read Full Article

MySpace and Youtube 'increasingly important in SEO' | 05 Jul 2007

Social networking sites are becoming increasingly important in the world of online marketing and search engine optimisation, according to one expert.Rand Fishkin, chief executive of search engine optimization (SEO) company ......

Read Full Article

Search marketing education 'needs improvement' | 05 Jul 2007

Education on search marketing has a very long way to go according to an expert.Rand Fishkin, chief executive of search engine optimisation (SEO) company SEOmoz, states in his latest blog ......

Read Full Article

Yahoo! uses behavioural targeting in SmartAds | 04 Jul 2007

Yahoo! has announced a system to allow the marketing of products to be tailored specifically to customers' needs.The move is thought to be an attempt to keep up with recent ......

Read Full Article