June 2007
AOL has announced the appointment of a new chief marketing officer as it looks to further develop its brand.John Burbank comes to the internet company from telecoms giant AT&T, where ......
Highlighting the importance of a solid search engine optimisation strategy, a new report has found that the results delivered by search engines vary dramatically.A study by Dogpile and InfoSpace found ......
Almost nine out of ten internet (88 per cent) marketing agencies intend to use an online marketing network in 2007, according to new research.The 2007 Ad Network Study, conducted by ......
Google has launched a new performance measuring system for its online marketing offering AdSense.The search engine marketing giant's new Placement Performance report allows advertisers to see on exactly which sites ......
Nielsen//NetRatings is planning to update its system for reporting on the performance of search engines.The company, along with rival comScore, has come under fire from authorities this year for a ......
Online marketing is growing more quickly on a local level than it is nationally in the US, according to a new study.Borrell Associates claims that American spending on local online ......
E-commerce sites are the most ardent disciples of search engine marketing in the US, new figures reveal.According to comScore, the ten most prolific users of search engine marketing campaigns, such ......
The UK is the biggest spender on internet marketing in Europe, it has been claimed.Figures released by the Internet Advertising Board (IAB) Europe and PricewaterhouseCoopers reveal that UK firms spent ......
The number of search engine marketing firms that measure ROI has grown to nearly 9 out of ten (88 per cent), representing a nine per cent increase on 2005, a ......
Two leading US advertising bodies have written to authorities in the country to raise concerns over recent mergers and acquisitions in the online marketing sector.The Association of National Advertisers and ......