Content

March 2007

Project Panama boosts click-through at Yahoo! | 23 Mar 2007

Project Panama – Yahoo!'s recently launched advertising program – is bringing results quicker than expected, according to reports.US-based online ad agency AQuantive told Bloomberg that the rate of clicks on ......

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LSI to be 'important' SEO factor in 2007 | 23 Mar 2007

Latent semantic indexing (LSI) is one area in which search engine optimisation is a different creature in 2007, according to one expert. Writing for Promotion World, Mike Bradbury says that ......

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Yahoo! to counter click fraud | 22 Mar 2007

Yahoo! has taken a major step in tackling click fraud on its search listings with the appointment of a new vice president of marketplace quality.Reggie Davis will be responsible for ......

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New Search and Ad department set up by Microsoft | 22 Mar 2007

Microsoft is to switch several executives around in a bid to boost its advertising business, it has emerged.Two high-profile moves come in the shapes of Satya Nadella and Harry Schum. ......

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Google tops US rankings | 21 Mar 2007

Google claimed the largest share of the US search engine market in February, accounting for more than twice the number of searches of its nearest rival.The Mountain View-based firm, whose ......

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Britons are 'most frequent' users of search engines | 21 Mar 2007

Businesses in the UK that looking to use search engine marketing as a route to their customers might be buoyed to learn that UK residents are the leading users of ......

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B2Bs can gain "significant advantage" thanks to SEO | 20 Mar 2007

B2Bs that can apply search engine optimisation (SEO) to their press releases can gain a significant advantage, according to an internet marketing consultant.Writing for Promotion World, Todd Miechiels said that ......

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SEO tips issued for press release writers | 20 Mar 2007

A set of search engine optimisation (SEO) tips have been launched by Enhanced Online News.The tip sheet said that instilling a press release with SEO involves more than simply choosing ......

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Hotels looking to SEO for marketing returns | 19 Mar 2007

Executives in the hotel industry of the US will focus on internet marketing this year as they look to muscle in on the online travel sector, a new survey has ......

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Google to offer greater privacy protection | 19 Mar 2007

Google has announced that it is to introduce new measures to protect the privacy of users of its search engine.The Mountain View company, in its first-ever statement on how long ......

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