Content

May 2007

Google launches new offline browser tool | 31 May 2007

Search engine Google has launched a new free offline browser tool, which could potentially provide opportunities for online marketers.The open-source technology dubbed Google Gears allows users to access certain web ......

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Freeview to launch inaugural online ad campaign | 31 May 2007

Free-to-air digital service Freeview will launch its first online advertising campaign next month, it has emerged.In support of the service's digital TV recorder Freeview Playback, the campaign will begin on ......

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Google hoping for closure on DoubleClick deal by year-end | 30 May 2007

Google is hoping that its controversial deal to buy online marketing company DoubleClick can be closed by the end of the year.The $3.1 billion (£1.56 billion) acquisition is reported to ......

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Yahoo! plans Panama UK rollout | 29 May 2007

Yahoo! is preparing to launch its contextual search marketing platform in the UK in the near future, it has emerged.Panama, which has already been trialled in the US, was previewed ......

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How 'not' to do search engine optimisation | 25 May 2007

Certain tricks employed to help a website climb the search engine rankings could result in that site being disqualified, according to one expert.Imran Zafar, writing for PromotionWorld, said that some ......

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Online marketing nears $17bn in US | 25 May 2007

The growth of online marketing continues unabated in the US with the news that revenues from the market neared $17 billion (£8.6 billion) in 2006.Figures released by the Interactive Advertising ......

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Expert offers tips on how to make it to number one | 24 May 2007

Cardiff-based website design company SpinDogs has offered businesses advice on how to improve their search engine marketing strategies without resorting to less than ethical "black hat" techniques.A spokesman for the ......

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Google releases new search queries tool | 23 May 2007

Google has launched a new tool that allows users to view a list of the 100 top search queries on the search engine in the US.The new system, known as ......

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Google tops April rankings in US | 22 May 2007

Google has emerged as the most-frequently used search engine in the US in new market figures released by Nielsen//NetRatings.In a month that saw Google acquire the services of ad network ......

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UK online marketing spend doubles, claims report | 22 May 2007

Spending on online marketing in the UK has almost doubled in the space of a year, according to new figures.A study by the Advertising Association revealed that advertising expenditure via ......

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