Content

May 2007

Majority of people are 'open to pre-roll video' online marketing | 21 May 2007

Most internet users are receptive towards pre-roll video online marketing, a new survey has revealed.YouGov found in its latest study that users are open to the internet marketing format providing ......

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Yahoo! eyes Bebo | 21 May 2007

Having recently made significant acquisitions in the online marketing sector, it is reported that Yahoo! could be looking to buy into the social networking sphere.The search engine giant is considering ......

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Microsoft and WPP in online marketing deals | 18 May 2007

Consolidation in the internet marketing sector continues apace with the announcement of two major deals.Microsoft has announced that it has acquired digital marketing world-player aQuantive in an agreement worth $6 ......

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Search engine friendly is 'not necessarily' search engine optimisation | 18 May 2007

Having a content management system that is search engine friendly does not guarantee that it is honed for search engine optimisation, one expert has claimed.Stephen Spencer, founder and president of ......

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Google launches 'universal' search | 17 May 2007

Search engine giant Google has announced it is to revamp its search system so that searches will return a variety of results, not simply webpages.In a move that is likely ......

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Yahoo! sued over ad platform claims | 16 May 2007

Yahoo! has been sued by a law firm which claims Yahoo! made fraudulent claims about the reception of its new ad platform Panama.In its latest financial results, Yahoo! reported a ......

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AOL buys German online marketing firm | 16 May 2007

AOL has continued its spending spree in the online marketing sector with the purchase of German internet advertising management company Adtech.The Time Warner company has bought a controlling stake in ......

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Traffic and conversion 'more important' than rankings | 15 May 2007

Click conversion and channelling traffic have overtaken ranking as the principle measurables in the search engine optimisation and internet marketing sector, according to one expert.Lee Odden, founder of TopRank Online ......

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Press releases: Where online PR and SEO meet | 15 May 2007

Distribution of search engine optimised press releases can drive first page results for clients, according to one expert.Christine O'Kelly, owner of SEO Content Solutions says the formula - which combines ......

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Shift towards search engine marketing is "fundamental" | 14 May 2007

There has been a major shift in the way people "consume media", according to the president of SmartSearch Marketing - Patricia Hursh.Ms Hursh argues that many consumers now use the ......

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