May 2007
The chief executive of Google has said that any possible merger between Yahoo! and Microsoft would not prompt the search engine "to do anything different".Speaking last week, Eric Schmidt said ......
UK media spending was partly driven by a growth in online marketing, according to a new report.Thomson Intermedia found that spending on internet display ads increased by nine per cent ......
A trio of advertising bodies have added their support to the Internet Advertising Bureau (IAB) after it called for audits to be carried out at comScore and Nielsen//Netratings.The American Association ......
The key differentiator between search engine optimisation and pay-per-click marketing campaigns is the lifespan of either approach, one expert has claimed.Writing for TechLinks, Scott Buresh of Medium Blue Search Engine ......
The Internet Advertising Bureau (IAB) is seeking feedback from the public on guidelines for rich online application ad measurement.In news that will affect businesses in online marketing and media as ......
Microsoft has reportedly focussed its attentions on acquiring fellow major player Yahoo!.According to a report in the New York Daily Post, the software giant is pursuing the search engine with ......
The Association of Online Publishers (AOP) Census questioned member businesses and found that advertising is the largest generator of revenue for publishers, bringing in 75 per cent of income.Of this, ......
Yahoo! has today announced the launch of a beta version of its Yahoo! oneSearch mobile search service.The new localised search engine provides the most relevant results on the first page, ......
Microsoft has joined the race to buy online marketing firm 24/7 Real Media, it has emerged.According to a report in the New York Post, the software giant is considering placing ......
Google has revealed upgrades to its search offering that will provide users with a more personalised approach to search.The Google homepage has been rechristened iGoogle and will come complete with ......