Content

May 2008

Pay per click 'important' for online marketing | 30 May 2008

The various different ways to make the most of a pay per click marketing campaign have been highlighted by an expert.Writing in a blog on the Marketing Pilgrim website, Ann ......

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May: The month in search | 30 May 2008

There have been various developments on the search marketing front over the course of May.The biggest news is perhaps Yahoo!'s continued rejection of Microsoft's takeover bid, leading to Microsoft walking ......

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Google sees higher clickthrough rates | 30 May 2008

Search engine Google enjoyed significant growth in paid clickthrough rates this April, according to the latest data from comScore.Its paid clickthrough rate in the US rose by 20 per cent ......

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Video search engine reports traffic rise | 28 May 2008

Video search engine blinkx has reported a tenfold increase in use over the past 12 months, in news that may be of interest to those in search engine marketing. Figures ......

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User-generated content 'good for marketing' | 28 May 2008

Independent user-generated opinion of a product or service can be more powerful than the money put into online marketing campaigns, according to a business expert. Caroline Waters, director of employment ......

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Fresh content 'key' for internet marketing | 28 May 2008

Updating a website with fresh content is vital to those looking to make their internet marketing strategy a success, it has been claimed.According to expert Cheryline Lawson, search engines view ......

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US retail e-commerce grows | 27 May 2008

Retail e-commerce in the US grew by 15 per cent in the 12 months to April 2008, according to new figures.In news that may be of interest to search engine ......

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Search engine marketing changes made | 23 May 2008

A number of changes to search engine marketing tools from the major search engine providers have been outlined by one news provider.Yahoo! has introduced a number of updates to the ......

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Email marketing 'to see growth' | 23 May 2008

Internet marketing via email is continuing to see strong consumer demand, new research has shown.A study by research firm Ipsos for Habeas found that demand for email marketing is continuing ......

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Warning for 'over-optimisation' | 22 May 2008

There is a temptation for companies and web designers, once they discover search engine optimisation, to utilise it to the point when it begins to have the opposite to the ......

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