Content

November 2007

Bidding methodologies 'important to campaigns' | 28 Nov 2007

Search marketers should spend some time getting to grips with bidding methodology as it can make a significant difference to campaigns, according to one expert.In an article for industry news ......

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'Traffic is key' advises one expert | 28 Nov 2007

The key element of search engine optimisation is attracting traffic and if companies pay out for a specialist this should be their only area of concern, one expert has suggested.According ......

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Australians offered SEO course | 28 Nov 2007

A three day training course on search engine optimisation (SEO) has been announced for internet marketers in Australia that aims to offer advice to people looking to enter the field.The ......

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Blogs 'could become more valuable' to marketers | 27 Nov 2007

Increased importance is being applied to the blogging network following a deal that could see blogs copyrighted, according to BizReport.The deal, which involves online aggregator Newstex and the Copyright Clearance ......

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Christmas online spend 'already rising' | 27 Nov 2007

Christmas shoppers will not be leaving it until the last minute this year, which means search marketers will have to act quickly, according to a new report.The survey, conducted by ......

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Direct marketing and the Christmas season | 27 Nov 2007

Internet marketers have been given tips on how to launch and maintain a strong online campaign over the Christmas period by one expert.In an article for BizReport, Helen Leggatt advises ......

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Online marketers face EU scrutiny | 27 Nov 2007

Targeted internet marketing campaigns could come under close scrutiny from European Union (EU) officials over concerns relating to privacy, it has emerged.According to online advertising news website, BizReport, EU regulators ......

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Keyword tags 'useful or ancient history' | 26 Nov 2007

Keyword tags are useful but not as vital to search engine optimisation campaigns as they used to be, according to one expert.In an article for Search Engine Journal, Industry expert ......

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Content 'key to good SEO' | 26 Nov 2007

Adam Price, search engine optimisation (SEO) expert and winner of the Five Counties Business Awards Entrepreneur of the Year 2007, has advised internet marketers on some of the key points ......

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Fantastic news: Demise of the 'silver surfer' | 23 Nov 2007

People over the age of 50 are using the internet "as much as anyone younger" and are more web-savvy than many people think, according to one expert.According to New Age ......

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