Content

October 2007

Small businesses offered new ad service | 22 Oct 2007

A new service aimed at providing online advertising space for small and medium-sized businesses has been launched, according to ClickZ.The website reports that AdReady will target these businesses, as well ......

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Google 'more effective for small business' | 22 Oct 2007

Google has a more effective keyword search than its closest competitor Yahoo!, according to a recent study.The survey, conducted by Outsell, questioned a number of small businesses on the effectiveness ......

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Google deserters discuss former employer | 22 Oct 2007

A number of ex-Google employees have revealed why they were tempted to move away from the search engine, according to Information Week.Speaking last week at San Francisco's Web 2.0 Summit ......

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Link networks 'important for small retail sites' | 19 Oct 2007

High quality content and good numbers of keywords can be a great way of forming link networks and improving small business websites, according to one expert.A spokesman for the Internet ......

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Professional help 'definitely advisable' for SEO | 18 Oct 2007

Small businesses and entrepreneurs looking to improve their websites should definitely seek help from a professional, according to one expert.A spokesman for the Internet Advertising Bureau (IAB), said today that ......

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Online marketing 'vital' to STA Travel | 18 Oct 2007

A travel website has revealed that search engine optimisation (SEO) and social networking campaigns have led to increased sales and a more inclusive online experience.According to Vnunet.com STA Travel, a ......

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Two new options for market analysis | 17 Oct 2007

Nielsen//Netratings has announced the latest development in its metrics services that will give online advertisers a new way of measuring their audiences.According to internet marketing news website BizReport the company ......

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Yahoo! Q3 profits a step in the right direction | 17 Oct 2007

Yahoo! has reported that its third quarter (Q3) profits were not as low as had previously been feared, according to the Associated Press.The search engine reported earnings for the period ......

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Annual online spend 'could surpass $61bn | 16 Oct 2007

The annual spend on internet advertising and online marketing will be over the $61 billion (£30 billion) mark by 2012, according to a new report.The study, conducted by Forrester Research, ......

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AOL axes 2000 jobs to focus on marketing | 16 Oct 2007

AOL is set to cut thousands of jobs as the company streamlines itself into an online advertising agency, according to the Associated Press (AP).The news agency reports that around 2,000 ......

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