Content

September 2007

Small businesses 'should not neglect SEO' | 20 Sep 2007

Small businesses, particularly those in a niche market could benefit from a good search engine optimisation (SEO) package according to one expert.A spokeswoman for the Internet Advertising Bureau (IAB) said ......

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AOL announces 'Platform A' | 20 Sep 2007

AOL has announced a new online advertising and marketing platform, according BizReport.The industry news site reports that the new service, currently being called Platform A, will bring together a number ......

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Google in privacy calls | 14 Sep 2007

Google has made calls for the creation of an international set of privacy rules to protect consumers using the internet.At a United Nations conference in Strasbourg, the company's head of ......

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PPC 'increasingly popular' | 14 Sep 2007

Pay per click (PPC) marketing has become increasingly popular among larger companies in recent years, a new report has suggested.According to a report from DM News, the PPC field, which ......

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Yahoo! 'to respond to consumer behaviour' | 13 Sep 2007

Those considering a search engine marketing campaign may be interested to find out that Yahoo! has pledged to take greater notice of consumer behaviour.Reuters has reported on developments within the ......

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Google awarded "cool" status | 13 Sep 2007

Google has been named as one of the top five coolest brands in the CoolBrands of 2007 poll.The world of online marketing is likely to be pleased with Google's position ......

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Yahoo! in Bebo deal | 12 Sep 2007

Yahoo! has signed a deal with social networking site Bebo to become the sole supplier of adverts to the group.As the popularity of social networking sites continues to grow, a ......

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Local search market 'developing' | 11 Sep 2007

Local search promises to be the "next big opportunity" for search engine marketing, search news website Search Engine Land has claimed.The website notes that as directories such as the Yellow ......

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Google 'considering' video ads | 10 Sep 2007

Google is reported to be "actively considering" the introduction of "richer format" adverts for its websites.The move could see the company begin to introduce image and video adverts into the ......

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Yahoo! 'not to outsource SEM' | 10 Sep 2007

Yahoo! is not to outsource its search engine marketing (SEM) business, a report has suggested.The company has been reviewing its online marketing operations, but an article in the Wall Street ......

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