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British Airways has utilised a number of social media platforms to unveil its London 2012 Olympics advert, according to an article published by Marketing Week. Entitled ‘The Race’, the 60-second advert debuted on the airline’s Facebook page yesterday; it was then made available on Google+ – a platform expected to become hugely popular amongst social...
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Microsoft has unveiled a number of new improvements to its adCenter platform, according to an article published by Search Engine Watch. Changes have been made to campaign budget overview, mobile ad targeting and the character limit in ad descriptions. The character description length has been increased by one – from 70 characters to 71 –...
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Although celebrated by many in the Silicon Valley, it has been suggested that the monthly and daily users figures released by Facebook might not be entirely accurate, according to an article published by ZDNet Asia News. The social media site – popular for social media marketing campaigns – claimed in the filing of its IPO...
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Research carried out by an automotive digital marketing firm has suggested that businesses aren’t harnessing the full potential offered by social media sites, according to an article published by Car Dealer Magazine. Razsor’s survey found that while car dealers were active in their use of Facebook and Twitter for social media marketing campaigns, they were...
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There are a number of mistakes commonly made in PPC marketing campaigns; despite being easily avoidable, these mistakes continue to be made on a regular basis, according to Elise Gabbert, writing for Business 2 Community. She states that these avoidable mistakes can have a damaging effect on campaigns – affecting CTR (click-through rates) Quality Score...
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