B2Bs can gain "significant advantage" thanks to SEO
Print
Email
B2Bs that can apply search engine optimisation (SEO) to their press releases can gain a significant advantage, according to an internet marketing consultant.
Writing for Promotion World, Todd Miechiels said that press releases that provide educational content, and thought leadership articles, as well as writing that is key word rich, can provide generous returns to businesses.
Miechiels writes: "As SEO becomes increasingly more competitive, B2B companies can gain significant competitive advantage and amplify SEO campaign results through disciplined and consistent use of online PR."
"But, for many B2B companies, online PR has not yet become part of their everyday marketing vernacular" he adds.
Miechiels points out that it is essential to measure the reach and impact of every online press release by imbedding hyperlinks back to the home site.
He also said that tracking counter systems should be installed on home sites to gauge numbers and to see what people do when they get to the site.
Recycling content and using articles in different versions for a variety of media, such as e-newsletters, audio podcasts, teleseminars, blogs, website content and more, was further advice.
Bookmark this post:
For further information please call: 0800 088 7486